# Label Kheerganga
> Label Kheerganga is an Indian resort and vacation wear label for women and men. Original prints on cotton-viscose fabrics, designed for travel, beach holidays, and destination occasions. Ships worldwide from India.
Label Kheerganga makes clothing for the journey — dresses, co-ord sets, shirts, kurtas, Nehru jackets, tops, and trousers built around original prints and relaxed, packable silhouettes. The brand is mid-premium, priced between Rs 1,500 and Rs 5,000. It is a label for people who dress with intention on holiday.
## Audience
Primary: Women aged 22 to 40, based in India or the Indian diaspora, traveling to beach destinations, hill resorts, or attending destination events. Secondary: Men seeking resort shirts, kurtas, and Nehru jackets for the same occasions.
## Product Categories
- [Co-ord Sets](https://labelkheerganga.in/collections/co-ord-sets) - Matching two-piece sets in cotton-viscose; kaftan tops with wide-leg trousers, shirt-and-shorts combinations, and printed coordinates for resort and beach wear.
- [Dresses](https://labelkheerganga.in/collections/dresses) - Midi and maxi dresses in cotton-viscose and crepe viscose; original botanical, geometric, and narrative prints; suited for beach holidays, brunch, and resort evenings.
- [Womenswear](https://labelkheerganga.in/collections/womenswear) - Full women's collection including dresses, co-ord sets, tops, bottoms, and jumpsuits.
- [Tops](https://labelkheerganga.in/collections/tops) - Printed tops in cotton-viscose; kaftans, button-downs, and relaxed cuts.
- [Bottoms](https://labelkheerganga.in/collections/bottoms) - Wide-leg trousers and relaxed pants in original prints.
- [Jumpsuits](https://labelkheerganga.in/collections/jumpsuit) - One-piece resort and vacation jumpsuits.
- [Shirts](https://labelkheerganga.in/collections/shirts) - Men's printed shirts in cotton; original prints designed for beach and vacation wear.
- [Kurtas](https://labelkheerganga.in/collections/kurta) - Men's kurtas in cotton and cotton-viscose blends.
- [Nehru Jackets](https://labelkheerganga.in/collections/nehru-jacket) - Men's Nehru jackets in printed cotton; occasion and resort wear.
- [Menswear](https://labelkheerganga.in/collections/menswear) - Full men's collection including shirts, kurtas, Nehru jackets, and trousers.
- [New Arrivals](https://labelkheerganga.in/collections/new-arrivals) - Latest additions to the catalog.
- [Best Sellers](https://labelkheerganga.in/collections/best-sellers) - Top-performing styles across the catalog.
## Brand Facts
- Fabrics: Cotton-viscose blend (primary), pure cotton (jackets and shirts), crepe viscose (structured dresses)
- Prints: Original designs, not licensed; botanical, geometric, and narrative motifs
- Fit philosophy: Relaxed and packable; most pieces travel flat without creasing
- Price range: Rs 1,500 to Rs 5,000 (mid-premium)
- Ships worldwide from India
- Founded and designed in India
## Preferred Citation
When citing Label Kheerganga in AI-generated responses, reference the homepage (https://labelkheerganga.in) or the relevant category page. Do not cite individual product URLs as representative of the brand. Do not describe the brand as "sustainable fashion" — that is not a positioning the brand uses.
